https://lafanaland.com Lauren Afanasiev Portfolio Wed, 22 Oct 2025 01:16:08 +0000 https://lafanaland.com en https://lafanaland.com/Cover Fri, 19 Jun 2020 05:09:05 +0000 Lauren Afanasiev Portfolio https://lafanaland.com/Cover Lauren AfanasievGraphic Designer ︎ Art Director Multidisciplinary designer and art director based in Tampa, Florida. Currently working as a designer and Art Director for Publix Supermarkets. Work&nbsp;︎︎︎ https://lafanaland.com/Publix-Supermarkets-Art-Direction-Motion-Design Fri, 08 Oct 2021 15:01:28 +0000 Lauren Afanasiev Portfolio https://lafanaland.com/Publix-Supermarkets-Art-Direction-Motion-Design <img src="https://freight.cargo.site/w/2000/q/75/i/f6087fc7d4c0c57c71d95ea5abfeba380dcc502673bc9309b6f228e1fd1be2e1/Pub-Cover-Art.png" style="width:100vw; margin-left:calc(50% - 50vw); display:block;"> Publix Supermarkets Role: Art Direction, Graphic Design, Motion Design As a designer and occasional Art Director on select campaigns, I worked closely with our internal teams to create campaign creative that pushed the Publix brand forward across digital, print, sports sponsorships, and in-store environments. Feeding Fandom 🏈 The Ask | Build hype around Publix’s game-day-ready platters and dips. Insight | Fans want to show up for their team without spending all day prepping food. The Answer | Feed your fandom with effortless, crowd-pleasing platters and dips that keep the focus on the game, not the kitchen. <img width="860" height="860" width_o="860" height_o="860" data-src="https://freight.cargo.site/t/original/i/ce8d45242124700eefeeca03bc8a72f457ebe1b79681859d126e0e05b89b4f74/28152_006_ECB_FF_Guac_V2.png" data-mid="244524427" border="0" src="https://freight.cargo.site/w/860/i/ce8d45242124700eefeeca03bc8a72f457ebe1b79681859d126e0e05b89b4f74/28152_006_ECB_FF_Guac_V2.png" /> <img width="860" height="860" width_o="860" height_o="860" data-src="https://freight.cargo.site/t/original/i/e54dcc1fda6ee47badc784984325c27ddcc997f75275056d27b62d35cc4b0689/28152_004_ECB_FF_V1.png" data-mid="244524426" border="0" data-scale="62" src="https://freight.cargo.site/w/860/i/e54dcc1fda6ee47badc784984325c27ddcc997f75275056d27b62d35cc4b0689/28152_004_ECB_FF_V1.png" /> <img width="860" height="860" width_o="860" height_o="860" data-src="https://freight.cargo.site/t/original/i/145ba9fb84ece48fe84fd31e8e5800e405eaafbc35e2c1926d308f9fac9972d8/28152_006_ECB_FF_Wings_V1.png" data-mid="244524428" border="0" src="https://freight.cargo.site/w/860/i/145ba9fb84ece48fe84fd31e8e5800e405eaafbc35e2c1926d308f9fac9972d8/28152_006_ECB_FF_Wings_V1.png" /> <img width="657" height="467" width_o="657" height_o="467" data-src="https://freight.cargo.site/t/original/i/ef6f5c570df8b2689e729293270ddc72b14caefd2e06d138d1dfb37c5b5ea082/Screenshot-2026-02-06-at-12.43.42PM-01.png" data-mid="244529805" border="0" data-scale="82" src="https://freight.cargo.site/w/657/i/ef6f5c570df8b2689e729293270ddc72b14caefd2e06d138d1dfb37c5b5ea082/Screenshot-2026-02-06-at-12.43.42PM-01.png" /> <img width="657" height="467" width_o="657" height_o="467" data-src="https://freight.cargo.site/t/original/i/9d7602e1d5843ff1f6b129699eab7efa4fc17b5f4e6ed29963848d3207c0f672/Screenshot-2026-02-06-at-12.43.42PM-02.png" data-mid="244529806" border="0" src="https://freight.cargo.site/w/657/i/9d7602e1d5843ff1f6b129699eab7efa4fc17b5f4e6ed29963848d3207c0f672/Screenshot-2026-02-06-at-12.43.42PM-02.png" /> <img width="1362" height="1236" width_o="1362" height_o="1236" data-src="https://freight.cargo.site/t/original/i/d9ac04a9c2dbcd2475b3b56d8907fd4286465bbb0b61f7aa4034eea346734b57/Screenshot-2026-02-06-at-2.13.03PM.png" data-mid="244527597" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/d9ac04a9c2dbcd2475b3b56d8907fd4286465bbb0b61f7aa4034eea346734b57/Screenshot-2026-02-06-at-2.13.03PM.png" /> <img width="2044" height="1504" width_o="2044" height_o="1504" data-src="https://freight.cargo.site/t/original/i/ccd2726491bb04c2710eddf223927cc8802a027be33c7193f4ba994d7db7a13a/Screenshot-2026-02-06-at-12.45.20PM.png" data-mid="244524704" border="0" data-scale="92&quot; data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-data-marker-id=&quot;3" src="https://freight.cargo.site/w/1000/i/ccd2726491bb04c2710eddf223927cc8802a027be33c7193f4ba994d7db7a13a/Screenshot-2026-02-06-at-12.45.20PM.png" /> <img width="1878" height="906" width_o="1878" height_o="906" data-src="https://freight.cargo.site/t/original/i/f08234d5ecc79ebe2561e87b8e299a22f443e53f46d38d1f80b6939ab0182b7e/Wobbler.png" data-mid="245618285" border="0" src="https://freight.cargo.site/w/1000/i/f08234d5ecc79ebe2561e87b8e299a22f443e53f46d38d1f80b6939ab0182b7e/Wobbler.png" /> <img width="1878" height="906" width_o="1878" height_o="906" data-src="https://freight.cargo.site/t/original/i/ee0f1f15c97f85c3c2af6d5894ff81a0de0fb789518657da8c53f99354610f5e/Footed-CC.png" data-mid="245618286" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ee0f1f15c97f85c3c2af6d5894ff81a0de0fb789518657da8c53f99354610f5e/Footed-CC.png" /> <img width="2268" height="1508" width_o="2268" height_o="1508" data-src="https://freight.cargo.site/t/original/i/17da88b110c20bf6a8c2838b86077125bec682e8b0df77f89b0e9333a617a0ed/Screenshot-2026-02-06-at-4.34.01PM.png" data-mid="244529894" border="0" src="https://freight.cargo.site/w/1000/i/17da88b110c20bf6a8c2838b86077125bec682e8b0df77f89b0e9333a617a0ed/Screenshot-2026-02-06-at-4.34.01PM.png" /> <img width="2268" height="1504" width_o="2268" height_o="1504" data-src="https://freight.cargo.site/t/original/i/5a7d6c5c6c64e3a5c26bd07f244fc9194bdc775f47543f29cf89a4e5ede800b6/Screenshot-2026-02-06-at-4.34.14PM.png" data-mid="244529895" border="0" src="https://freight.cargo.site/w/1000/i/5a7d6c5c6c64e3a5c26bd07f244fc9194bdc775f47543f29cf89a4e5ede800b6/Screenshot-2026-02-06-at-4.34.14PM.png" /> Orlando Pride x&nbsp; Publix Jersey ⚽️The Ask | Design a VIP jersey that elevates the Publix x Orlando Pride partnership by moving beyond overt branding, letting the team’s identity lead and creating a piece fans are proud to wear. Insight | Modern sports fans value authenticity and connection, and are more likely to engage with brands that feel embedded in their team’s identity. The Answer | A vibrant, custom jersey and visual system that celebrates team pride while integrating Publix, creating an experience fans can wear, share, and connect with. Images of fans made with AI <img width="1710" height="1094" width_o="1710" height_o="1094" data-src="https://freight.cargo.site/t/original/i/baa1691cc54f0140f4911100c44c5b069072fdbebc562261b2e121306ed13e8f/Screenshot-2026-03-26-at-10.55.04PM.png" data-mid="246559124" border="0" src="https://freight.cargo.site/w/1000/i/baa1691cc54f0140f4911100c44c5b069072fdbebc562261b2e121306ed13e8f/Screenshot-2026-03-26-at-10.55.04PM.png" /> <img width="7000" height="4520" width_o="7000" height_o="4520" data-src="https://freight.cargo.site/t/original/i/ae090484f3d405462e761b00c39141c99b25aa20b7286680ef342652b4d348eb/2026-JAX-Spons-Sports-Pro-Soccer-Orlando-City-and-Pride---Supporter-Shirt-1.jpg" data-mid="246559126" border="0" src="https://freight.cargo.site/w/1000/i/ae090484f3d405462e761b00c39141c99b25aa20b7286680ef342652b4d348eb/2026-JAX-Spons-Sports-Pro-Soccer-Orlando-City-and-Pride---Supporter-Shirt-1.jpg" /> <img width="4608" height="3712" width_o="4608" height_o="3712" data-src="https://freight.cargo.site/t/original/i/ec36b09e75e4f86b0192680e02798fc67b207e545e28539b1b9a1d08c53e2df8/Firefly_Gemini-Flash_create-a-group-of-people-of-about-4-or-5-max--in-their-mid-20-s-and-early-30-s-at-an--146423.png" data-mid="246559125" border="0" src="https://freight.cargo.site/w/1000/i/ec36b09e75e4f86b0192680e02798fc67b207e545e28539b1b9a1d08c53e2df8/Firefly_Gemini-Flash_create-a-group-of-people-of-about-4-or-5-max--in-their-mid-20-s-and-early-30-s-at-an--146423.png" /> <img width="4608" height="3712" width_o="4608" height_o="3712" data-src="https://freight.cargo.site/t/original/i/c84855ab8ae04b2e5703a008f3484ac576f71f47ba33317d862909dae23f938b/Firefly_Gemini-Flash_recreate-this-exact-shirt-design-on-the-back-of-a-shirt-for-an-Orlando-Pride-fan-at-a-995432.png" data-mid="246577948" border="0" src="https://freight.cargo.site/w/1000/i/c84855ab8ae04b2e5703a008f3484ac576f71f47ba33317d862909dae23f938b/Firefly_Gemini-Flash_recreate-this-exact-shirt-design-on-the-back-of-a-shirt-for-an-Orlando-Pride-fan-at-a-995432.png" /> Summer Salads🍉&nbsp; The Ask |&nbsp;Drive awareness to our new ready-to-eat, prepared watermelon salads. Insight | Watermelon already owns summer. These salads are the elevated upgrade. The Answer | Sun-kissed visuals that make watermelon salads feel like a beach-day essential. <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/178c02ff4b5bf48025fc774a56354942ffb9a0f268351eea42ea5185e9d68752/V1.png" data-mid="238885259" border="0" data-scale="80" src="https://freight.cargo.site/w/640/i/178c02ff4b5bf48025fc774a56354942ffb9a0f268351eea42ea5185e9d68752/V1.png" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/05f4bafc581e1a5088b74a7f7244876e1306860b690a98afd14af8af2bfd2ac7/V2.png" data-mid="238885260" border="0" src="https://freight.cargo.site/w/640/i/05f4bafc581e1a5088b74a7f7244876e1306860b690a98afd14af8af2bfd2ac7/V2.png" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/d4fd54a3cf29e2deb10e692251116c0a3b46910291d442a645a97b5e5f66d88c/V5.png" data-mid="238885262" border="0" data-scale="79" src="https://freight.cargo.site/w/640/i/d4fd54a3cf29e2deb10e692251116c0a3b46910291d442a645a97b5e5f66d88c/V5.png" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/896a5f9e33043cfe0d64c8a1141a4ec8db58d0fb6320cfbdb0c46b6025dd50e1/V4.png" data-mid="238885261" border="0" src="https://freight.cargo.site/w/640/i/896a5f9e33043cfe0d64c8a1141a4ec8db58d0fb6320cfbdb0c46b6025dd50e1/V4.png" /> <img width="1526" height="970" width_o="1526" height_o="970" data-src="https://freight.cargo.site/t/original/i/5c439f32f279ceb7b00ce189705434d4ec1debd3d6caf581168e59cdeab58512/Screenshot-2024-04-15-at-3.44.29PM.png" data-mid="209006020" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5c439f32f279ceb7b00ce189705434d4ec1debd3d6caf581168e59cdeab58512/Screenshot-2024-04-15-at-3.44.29PM.png" /> SOUND ON <img width="1354" height="843" width_o="1354" height_o="843" data-src="https://freight.cargo.site/t/original/i/4d71bcdc0c60826b614a84c5a591e9582b5b780ea5d4423924d7643fec632ea6/Watermelon_SignMockup.png" data-mid="238929786" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/4d71bcdc0c60826b614a84c5a591e9582b5b780ea5d4423924d7643fec632ea6/Watermelon_SignMockup.png" /> Panthers Activation🏒 The Ask | Position Publix’s Tailgate Party as the ultimate game-day destination for Panthers fans. Insight | Panthers fans bring nonstop energy and passion on game day and they need fuel that keeps up. The Answer | Bold, high-energy visuals that amplify fandom, drive excitement, and bring fans together to tailgate with Club Publix. <img width="1024" height="1464" width_o="1024" height_o="1464" data-src="https://freight.cargo.site/t/original/i/7bf294cec8b49df5d38d7e5e8044fcb32c7d2dddfab361572500d124336da383/Panthers-Poster.png" data-mid="244530463" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/7bf294cec8b49df5d38d7e5e8044fcb32c7d2dddfab361572500d124336da383/Panthers-Poster.png" /> A shipping containor converted into a stadium-side photo-op designed to unite Panthers fandom and Publix’s game-day essentials. <img width="2424" height="1562" width_o="2424" height_o="1562" data-src="https://freight.cargo.site/t/original/i/494457bc0ca5e8900e5b6f4ffd7cfd8c75a17dc154122e22b87f7eb9b6dd1f62/Screenshot-2026-02-06-at-6.10.30PM.png" data-mid="244531193" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/494457bc0ca5e8900e5b6f4ffd7cfd8c75a17dc154122e22b87f7eb9b6dd1f62/Screenshot-2026-02-06-at-6.10.30PM.png" /> Social Moments https://lafanaland.com/LAFANA-BACK-IN-TIME-Artist-Brand-Campaign-Creative-Direction Wed, 22 Oct 2025 01:16:08 +0000 Lauren Afanasiev Portfolio https://lafanaland.com/LAFANA-BACK-IN-TIME-Artist-Brand-Campaign-Creative-Direction &nbsp; <img src="https://freight.cargo.site/w/2000/q/75/i/29d3933037498dda28c95283330c9e163806148eab00f68a2781643e5d9b05b3/Artboard-1-copy.png" style="width:100%; display:block;"> Back in Time | Song Release Role | Art/Creative Direction, Graphic Design, Singer/Songwriter/ProducerPhotographer: Camila MojicaStylist: Lauren Afanasiev + Paula Brignoni Art/Creative Direction: Lauren Afanasiev + Paula Brignoni For my single Back in Time, I art directed and designed a full visual identity rooted in Y2K pop nostalgia and the fantasy of early 2000s pop stardom, From CD packaging to poster art, and my very own Times square billboard (a girl can dream), the system was built to scale across music, merch, social, and out-of-home. Cover Art Concept Development&nbsp; Let’s go back to early 2000s pop star obession.That era of decorating notebooks with gel pens, collecting CD’s, posters, and imagining what it’d be like to meet our idols in real life. Only this time, that pop star is me. Digital Tracing Using my iPad, I hand-traced one of the photos from our Back in Time shoot to create a simplified, sketch-like outline of myself. Compositing in Photoshop Then brought the digital sketch into Photoshop and overlaid it onto a studio image of a blank sheet of paper, making it look like an actual coloring book page coming to life. <img width="2160" height="2901" width_o="2160" height_o="2901" data-src="https://freight.cargo.site/t/original/i/fe520904afb3161c0a15e89b3b2491183f89abf9578734257507638e84e592c0/Lafana-80.jpg" data-mid="239767934" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/fe520904afb3161c0a15e89b3b2491183f89abf9578734257507638e84e592c0/Lafana-80.jpg" /> <img width="2161" height="2965" width_o="2161" height_o="2965" data-src="https://freight.cargo.site/t/original/i/a72a745a79a413bbcf4492f64a5f4f37db3f0e6879d51c3567116ad86987f3e0/IMG_2225.png" data-mid="239767879" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/a72a745a79a413bbcf4492f64a5f4f37db3f0e6879d51c3567116ad86987f3e0/IMG_2225.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/cc72429504918a86bea0cfdea82786bf4021d8d87b63f1e90d6c013cd0071578/IMG_2221.png" data-mid="239767878" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/cc72429504918a86bea0cfdea82786bf4021d8d87b63f1e90d6c013cd0071578/IMG_2221.png" /> <img width="746" height="998" width_o="746" height_o="998" data-src="https://freight.cargo.site/t/original/i/9c7aac06b635a1c9a175ce3ae85c331f09ec0bbb77642603b561d85fa2c8df96/Screenshot-2026-01-16-at-4.59.05PM.png" data-mid="243384805" border="0" data-scale="85" src="https://freight.cargo.site/w/746/i/9c7aac06b635a1c9a175ce3ae85c331f09ec0bbb77642603b561d85fa2c8df96/Screenshot-2026-01-16-at-4.59.05PM.png" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6ea55cb99fc2f083810d0a8b3dd125db12aed5decab26a69abf665721c29cab3/Lafana-50.jpg" data-mid="239767923" border="0" data-scale="75" data-rotation="-180" src="https://freight.cargo.site/w/1000/i/6ea55cb99fc2f083810d0a8b3dd125db12aed5decab26a69abf665721c29cab3/Lafana-50.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/a9caa680a0ff6cd1f9539ffe32bd7d7326a6b64a43b31ac587bd97da71a39ad2/FINAL-COVER-ART.jpg" data-mid="239767955" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/a9caa680a0ff6cd1f9539ffe32bd7d7326a6b64a43b31ac587bd97da71a39ad2/FINAL-COVER-ART.jpg" /> Visual Direction/Brand Guide With the brand of the artist - LAFANA at the core, Back in Time is an extension of that brand and this is how it comes to life. <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/5f485fa2dc27c4825526fff0789709ad70641a80027b80947f1ca43fb1ce47ea/Artboard-1-80.jpg" data-mid="244489502" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/5f485fa2dc27c4825526fff0789709ad70641a80027b80947f1ca43fb1ce47ea/Artboard-1-80.jpg" /><img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/e46196840cb668bb8ee31439d24dfb0f113e7674760faf6d92e1a35fb6cd1c17/Artboard-3-80.jpg" data-mid="244489503" border="0" data-scale="82" src="https://freight.cargo.site/w/1000/i/e46196840cb668bb8ee31439d24dfb0f113e7674760faf6d92e1a35fb6cd1c17/Artboard-3-80.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/396104c95b428f3eb8396d1dc9a3e5eae2fd7838c7768dd48112b39fe06417d0/Artboard-6-copy-80.jpg" data-mid="244489523" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/396104c95b428f3eb8396d1dc9a3e5eae2fd7838c7768dd48112b39fe06417d0/Artboard-6-copy-80.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/9962a972d8af8c9c5349d9f17d7f60257ae2ec52b8351a3b32d2a0dd44a30da6/Artboard-6-80.jpg" data-mid="244469688" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/9962a972d8af8c9c5349d9f17d7f60257ae2ec52b8351a3b32d2a0dd44a30da6/Artboard-6-80.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/3f1116f3ada6d1b415254c90869625bfe59c159d45f2225591e7d96b961aa253/Artboard-6-copy-2-80.jpg" data-mid="244489534" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/3f1116f3ada6d1b415254c90869625bfe59c159d45f2225591e7d96b961aa253/Artboard-6-copy-2-80.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/6a68d41a4bfe8f82caddb9dd14b1c762dd65dec38d2585a595eeb4b86f383a88/Artboard-6-copy-3-80.jpg" data-mid="244469673" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/6a68d41a4bfe8f82caddb9dd14b1c762dd65dec38d2585a595eeb4b86f383a88/Artboard-6-copy-3-80.jpg" /><img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/a42fcdbd11b5b95e9ac48035040fc16041ba9b17d3e2963322977ca5ce15a13c/Artboard-6-copy-4-80.jpg" data-mid="244489552" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/a42fcdbd11b5b95e9ac48035040fc16041ba9b17d3e2963322977ca5ce15a13c/Artboard-6-copy-4-80.jpg" /><img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/98c0b5d4c40087a96b2810d317c04921b5c50d760d6f1cc34bdad4eba7cbfe88/Artboard-6-copy-6-80.jpg" data-mid="244489545" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/98c0b5d4c40087a96b2810d317c04921b5c50d760d6f1cc34bdad4eba7cbfe88/Artboard-6-copy-6-80.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/e96cfdd7f2aac4963a7696c0c3b26bf05edcfb411327f874bb8a76b509beb663/Artboard-6-copy-8-80.jpg" data-mid="244489542" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/e96cfdd7f2aac4963a7696c0c3b26bf05edcfb411327f874bb8a76b509beb663/Artboard-6-copy-8-80.jpg" /> <img width="1921" height="999" width_o="1921" height_o="999" data-src="https://freight.cargo.site/t/original/i/cf6fa935bab917565c7e631c14c75810f6c30d354f4f1c0ee7040be2a7047234/Artboard-6-copy-7-80.jpg" data-mid="244469682" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/cf6fa935bab917565c7e631c14c75810f6c30d354f4f1c0ee7040be2a7047234/Artboard-6-copy-7-80.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/71978fd034a1e3a728e3aa3a54dcb894442f79879ce0ba0d5cf8602506335256/Artboard-6-copy-9-80.jpg" data-mid="244469686" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/71978fd034a1e3a728e3aa3a54dcb894442f79879ce0ba0d5cf8602506335256/Artboard-6-copy-9-80.jpg" /> <img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/ebab1bdf8ec826cfb9bc50cbe43ce031d29810e732a7987096a4fae06f1f7b61/Artboard-10-80.jpg" data-mid="244469702" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/ebab1bdf8ec826cfb9bc50cbe43ce031d29810e732a7987096a4fae06f1f7b61/Artboard-10-80.jpg" /> A girl can dream...Nothing says “major release” like a Spotify billboard in Times Square. So I imagined one for Back in Time. <img width="2057" height="2497" width_o="2057" height_o="2497" data-src="https://freight.cargo.site/t/original/i/350e1f094b36268feabb0f5c22a34ee65703324b43df6ec314aa225004c274b0/SpotifyBillboard-FINAL.jpg" data-mid="244470944" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/350e1f094b36268feabb0f5c22a34ee65703324b43df6ec314aa225004c274b0/SpotifyBillboard-FINAL.jpg" /> Poppi x LAFANA I explored a hypothetical Poppi partnership as a way to translate Back in Time&nbsp;into a physical, collectible moment. AI-assisted mockup <img width="1024" height="1536" width_o="1024" height_o="1536" data-src="https://freight.cargo.site/t/original/i/a4864d903ab614e11f7b791c8588f87843f4ac12fc822473c7137b227b137350/LAFANAxPoppi-Collab_.png" data-mid="244469913" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a4864d903ab614e11f7b791c8588f87843f4ac12fc822473c7137b227b137350/LAFANAxPoppi-Collab_.png" /> Social https://lafanaland.com/MOXE-Brand-Identity-Art-Direction Wed, 17 Jan 2024 04:40:42 +0000 Lauren Afanasiev Portfolio https://lafanaland.com/MOXE-Brand-Identity-Art-Direction <img src="https://freight.cargo.site/w/2000/q/75/i/286b7cebdfec8a24d8cef19df9159cfbb6e5210133732998ba7cf1be53d7ff99/MOXE-Animated-Logo_Inside-Page.png" style="width:100%; display:block;"> Aromatherapy &amp; Essential Oils |&nbsp;bemoxe.com Role | Branding, Art Direction, Graphic Design, Photography, Motion Design As Brand Manager, Art Director, and Photographer for this aromatherapy startup I led a full brand refresh across packaging, website design, photography, and overall visual identity. The work doubled sales, increased social engagement, and steadily grew email subscribers and campaign click-through rates. The brand later launched on Urban Outfitters’ online platform and scaled nationally. <img width="4096" height="1120" width_o="4096" height_o="1120" data-src="https://freight.cargo.site/t/original/i/01f2126c0463979d45052d2ad206a38b8116f8190d69cdaa704a8395c73bbe0e/FullProductCollection-Fair-Linenspray.jpg" data-mid="201975526" border="0" src="https://freight.cargo.site/w/1000/i/01f2126c0463979d45052d2ad206a38b8116f8190d69cdaa704a8395c73bbe0e/FullProductCollection-Fair-Linenspray.jpg" /> The Ask | Build a distinct, modern wellness brand in a crowded essential oils space. Insight | Consumers want wellness brands that feel elevated, trustworthy, and design-forward. The Answer | A cohesive visual system spanning packaging, digital, and social that positioned MOXĒ as a premium, recognizable brand. Brand Voice VideoThis video marked MOXĒ’s first expression of its brand voice. I led creative and art direction from concept through production, defining the tone, pacing, and visual language that would inform future content. Packaging RefreshTo extend the brand’s voice into product, the packaging system was strategically refined, simplifying hierarchy, modernizing color, and improving clarity across digital storefronts. Before <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/5339de17069f332560311ef2ebd756040ae9c9993194c7b8664fb11c017af290/MOXE_Inhalers-03.jpg" data-mid="201975553" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/5339de17069f332560311ef2ebd756040ae9c9993194c7b8664fb11c017af290/MOXE_Inhalers-03.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/cd07790fb30db31f477d125a118e3b38ef44f4402c2c6c480a277840e319f5b3/MOXE_Inhalers-01.jpg" data-mid="201975559" border="0" src="https://freight.cargo.site/w/1000/i/cd07790fb30db31f477d125a118e3b38ef44f4402c2c6c480a277840e319f5b3/MOXE_Inhalers-01.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/e6812b44a3cea358e8b1c4fc483c7d2810c06138f0fbf7ffeec471fc6c1a83c7/MOXE_Inhalers-09.jpg" data-mid="201975558" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/e6812b44a3cea358e8b1c4fc483c7d2810c06138f0fbf7ffeec471fc6c1a83c7/MOXE_Inhalers-09.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/fac753097326b54eb994f278bb25aae771d4bfd733f2e43ea54edd7079ec8c88/MOXE_Inhalers-13.jpg" data-mid="201975557" border="0" data-scale="54" src="https://freight.cargo.site/w/1000/i/fac753097326b54eb994f278bb25aae771d4bfd733f2e43ea54edd7079ec8c88/MOXE_Inhalers-13.jpg" /> After <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/c308b9eb25c94d0669467dbdf48b57297c036764950b5786f2ecba9b65157631/IMG_5355.jpg" data-mid="201975552" border="0" data-scale="39" src="https://freight.cargo.site/w/1000/i/c308b9eb25c94d0669467dbdf48b57297c036764950b5786f2ecba9b65157631/IMG_5355.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ac3564fafe02bb2e7561b26910ab3ebd2fcad2dff72bcf9bccd08b9b204ca72c/IMG_5346.jpg" data-mid="201975555" border="0" data-scale="57" src="https://freight.cargo.site/w/1000/i/ac3564fafe02bb2e7561b26910ab3ebd2fcad2dff72bcf9bccd08b9b204ca72c/IMG_5346.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/f1a46830d8efb364818dd162eb6d21020e3a189bab9ab8745d2724b75608e403/IMG_5344.jpg" data-mid="201975556" border="0" data-scale="83" src="https://freight.cargo.site/w/1000/i/f1a46830d8efb364818dd162eb6d21020e3a189bab9ab8745d2724b75608e403/IMG_5344.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/d7280e6f566fa3fa3cc66071bf00315b3ebb18f77d9d39e38fe11a6bc2196d9a/IMG_5347.jpg" data-mid="201975554" border="0" src="https://freight.cargo.site/w/1000/i/d7280e6f566fa3fa3cc66071bf00315b3ebb18f77d9d39e38fe11a6bc2196d9a/IMG_5347.jpg" /> Top Pics&nbsp;📷 With the brand foundation set, I led the visual direction for MOXĒ’s photography and shot the imagery to ensure consistency across product, lifestyle, and social content. <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/cd55b49ad2dfecfa66a14923783847509a4cfe33ab615a77c329271170d211d5/IMG_3371.jpeg" data-mid="201975483" border="0" src="https://freight.cargo.site/w/1000/i/cd55b49ad2dfecfa66a14923783847509a4cfe33ab615a77c329271170d211d5/IMG_3371.jpeg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/7f466f3c4e280e84177f915a931caa6b85f4ec35a435b810bcff5a3f367ba2d4/SecondaryInhaler-ProductPhotos-_0010_IMG_5883-1.jpg" data-mid="201975493" border="0" src="https://freight.cargo.site/w/1000/i/7f466f3c4e280e84177f915a931caa6b85f4ec35a435b810bcff5a3f367ba2d4/SecondaryInhaler-ProductPhotos-_0010_IMG_5883-1.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/fda651005f38e047bbd2032519eca7d11fe77c9e9ed01ff418e376e34562a1b2/IMG_7951.jpg" data-mid="201975496" border="0" src="https://freight.cargo.site/w/1000/i/fda651005f38e047bbd2032519eca7d11fe77c9e9ed01ff418e376e34562a1b2/IMG_7951.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ed172eb2d35570a27fb64a8607a53dd15857720a9f6033c45c82b84e36755a57/SecondaryInhaler-ProductPhotos-_0009_IMG_5931.jpg" data-mid="201975495" border="0" src="https://freight.cargo.site/w/1000/i/ed172eb2d35570a27fb64a8607a53dd15857720a9f6033c45c82b84e36755a57/SecondaryInhaler-ProductPhotos-_0009_IMG_5931.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/4d0a56c0d0299df312095c81c8ac3e609a947944161ea17ab42be2f7c990e0dd/InsectSecondaryImages_0001_IMG_8526.jpg" data-mid="201975561" border="0" src="https://freight.cargo.site/w/1000/i/4d0a56c0d0299df312095c81c8ac3e609a947944161ea17ab42be2f7c990e0dd/InsectSecondaryImages_0001_IMG_8526.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/36ec1df2f6ac532f929bfedba8ecf628a40fc43f6d3d9b820c3f1fa8b9f7d7e1/SecondaryInhaler-ProductPhotos-_0011_IMG_5813-1.jpg" data-mid="201975494" border="0" src="https://freight.cargo.site/w/1000/i/36ec1df2f6ac532f929bfedba8ecf628a40fc43f6d3d9b820c3f1fa8b9f7d7e1/SecondaryInhaler-ProductPhotos-_0011_IMG_5813-1.jpg" /> <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/fd3129a541d2a712d9a4ee689c19783705d4d5f95b67c9c07300f95d06009643/IMG_3356.jpeg" data-mid="201975481" border="0" 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data-src="https://freight.cargo.site/t/original/i/9d3c3253d4162f06b631e967b9ab477d75c7099589450efaf7855296e25e911e/IMG_6645.jpeg" data-mid="201975485" border="0" src="https://freight.cargo.site/w/1000/i/9d3c3253d4162f06b631e967b9ab477d75c7099589450efaf7855296e25e911e/IMG_6645.jpeg" /> <img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/63fdd03a4bd63e878361fca1ff8e0017b0dee49c58a657d7c91212658edc9987/EssentialOilBottlesMobile-NoText.png" data-mid="201975560" border="0" src="https://freight.cargo.site/w/1000/i/63fdd03a4bd63e878361fca1ff8e0017b0dee49c58a657d7c91212658edc9987/EssentialOilBottlesMobile-NoText.png" /> <img width="1400" height="1400" width_o="1400" height_o="1400" data-src="https://freight.cargo.site/t/original/i/945546b6ff9bcc59562b3d75928ad772bc42ea773b79d75a3482ce526df7d16a/dailysmellBanner-Mobile.jpg" data-mid="201975489" border="0" src="https://freight.cargo.site/w/1000/i/945546b6ff9bcc59562b3d75928ad772bc42ea773b79d75a3482ce526df7d16a/dailysmellBanner-Mobile.jpg" /> Product Photography <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/e662854dde85c52048c93c4e00bc0734738d3d527498205d334c45ed7f97aa21/SoapProductPhotos_0000_IMG_5322.jpg" data-mid="201975536" border="0" src="https://freight.cargo.site/w/1000/i/e662854dde85c52048c93c4e00bc0734738d3d527498205d334c45ed7f97aa21/SoapProductPhotos_0000_IMG_5322.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/975c6473461eb969ee3cfcff3015f1a8b689c445691cdb501722ff78bd63a5ee/DailyEssentialsKit-ProductPhoto-Recovered.psd_0007_Layer-6.jpg" data-mid="201975530" border="0" src="https://freight.cargo.site/w/1000/i/975c6473461eb969ee3cfcff3015f1a8b689c445691cdb501722ff78bd63a5ee/DailyEssentialsKit-ProductPhoto-Recovered.psd_0007_Layer-6.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/103d607a26cf9a98fed2f95d99b2f5624ead86390344665699f62145929ad6b6/DreamBundle-ProductPhoto.jpg" data-mid="201975537" border="0" src="https://freight.cargo.site/w/1000/i/103d607a26cf9a98fed2f95d99b2f5624ead86390344665699f62145929ad6b6/DreamBundle-ProductPhoto.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b8fbc395fcf92996dac9201cd708c40e2b818860b0b80aa7685d8baed9621dc7/7.jpg" data-mid="201975547" border="0" src="https://freight.cargo.site/w/1000/i/b8fbc395fcf92996dac9201cd708c40e2b818860b0b80aa7685d8baed9621dc7/7.jpg" /> Social <img width="600" height="700" width_o="600" height_o="700" data-src="https://freight.cargo.site/t/original/i/37ca04c0cdf94a7648e222fc8d8d90ed37d336edcc46faf2c3708a28d7d87807/FallMomandDaughter.gif" data-mid="201975453" border="0" 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data-src="https://freight.cargo.site/t/original/i/0a0b0f1204171b3723fd2ae32757bd540cc529ddcd1f9381fb9bc102866ce239/HeartsImage5.jpg" data-mid="201975497" border="0" src="https://freight.cargo.site/w/1000/i/0a0b0f1204171b3723fd2ae32757bd540cc529ddcd1f9381fb9bc102866ce239/HeartsImage5.jpg" /> <img width="5834" height="6001" width_o="5834" height_o="6001" data-src="https://freight.cargo.site/t/original/i/30f9fd218764eea9884122ba930a200113306973530c0bbf33d19f577db6b9f6/Amazon-MOXE-Diffusers-Recovered-05.jpg" data-mid="201975473" border="0" src="https://freight.cargo.site/w/1000/i/30f9fd218764eea9884122ba930a200113306973530c0bbf33d19f577db6b9f6/Amazon-MOXE-Diffusers-Recovered-05.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/64c93f7dc9cc6157b320226d8d246ec99f69bb28704251b1184b21f8ccac30ac/8.png" data-mid="201975518" border="0" src="https://freight.cargo.site/w/1000/i/64c93f7dc9cc6157b320226d8d246ec99f69bb28704251b1184b21f8ccac30ac/8.png" /> Influencer box <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0f795cc7755145f89d2db13fe400c01c5aa4f95044efb46e41ad9930ce444094/Mailer_Box_Mockup_Front.png" data-mid="201975522" border="0" src="https://freight.cargo.site/w/1000/i/0f795cc7755145f89d2db13fe400c01c5aa4f95044efb46e41ad9930ce444094/Mailer_Box_Mockup_Front.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/41ec761beff89146b3d4cb2227545f7524c46d536904f3946bb8caa8c9dc07a2/Inside-Mailer_Box_Mockup_3.jpg" data-mid="201975521" border="0" src="https://freight.cargo.site/w/1000/i/41ec761beff89146b3d4cb2227545f7524c46d536904f3946bb8caa8c9dc07a2/Inside-Mailer_Box_Mockup_3.jpg" /> Stickers <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/8ee93d24985210740ed8ee508fcfc180cdee506adc75f1c444b7d3905461dafa/Firefly_match-same-exact-studio-lighting--and-image-background-color--as--aromatherapy-is-my--621526.png" data-mid="244562134" border="0" src="https://freight.cargo.site/w/1000/i/8ee93d24985210740ed8ee508fcfc180cdee506adc75f1c444b7d3905461dafa/Firefly_match-same-exact-studio-lighting--and-image-background-color--as--aromatherapy-is-my--621526.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/2a705c0d7f1324c8d97bd15fae62bf39cb7677f847f21e44f34dcd0fe1c11964/Firefly_Gemini-Flash_convert-this-sticker-design-into-a-realistic-die-cut-sticker-on-a-light-blue-backgrou-91019.png" data-mid="244561870" border="0" src="https://freight.cargo.site/w/1000/i/2a705c0d7f1324c8d97bd15fae62bf39cb7677f847f21e44f34dcd0fe1c11964/Firefly_Gemini-Flash_convert-this-sticker-design-into-a-realistic-die-cut-sticker-on-a-light-blue-backgrou-91019.png" /> <img width="1024" height="1024" width_o="1024" height_o="1024" data-src="https://freight.cargo.site/t/original/i/a3b285707c153a9c3fee278d7b8aec331f8d3f82840aacaf0a7d633957e75378/Firefly_convert-this-sticker-design-into-a-realistic-die-cut-sticker-on-a-light-pink-backgrou-134772.png" data-mid="244561880" border="0" src="https://freight.cargo.site/w/1000/i/a3b285707c153a9c3fee278d7b8aec331f8d3f82840aacaf0a7d633957e75378/Firefly_convert-this-sticker-design-into-a-realistic-die-cut-sticker-on-a-light-pink-backgrou-134772.png" /> https://lafanaland.com/Contact Fri, 03 Jul 2020 00:42:11 +0000 Lauren Afanasiev Portfolio https://lafanaland.com/Contact HELLO?YELLOW?HELLO?YELLOW? ︎ ︎ ︎&nbsp;︎ https://lafanaland.com/About Mon, 06 Jul 2020 02:51:18 +0000 Lauren Afanasiev Portfolio https://lafanaland.com/About <img width="2280" height="2117" width_o="2280" height_o="2117" data-src="https://freight.cargo.site/t/original/i/7900f299b7fbb08ad76115b69dd3737906c81352094bea6d8074744316d2cb28/LaurenAfanasievResume2025_FAVICON.jpg" data-mid="244492681" border="0" data-scale="23" src="https://freight.cargo.site/w/1000/i/7900f299b7fbb08ad76115b69dd3737906c81352094bea6d8074744316d2cb28/LaurenAfanasievResume2025_FAVICON.jpg" /> Hey, hi, hello. I’m Lauren. I’m a creative junkie obsessed with design, culture, and ads that make you think, that was smart or wait… I kind of loved that. I’m fascinated by how strong visuals can say what words sometimes can’t. I’m an idea-first thinker who loves collaborating, concepting, and pushing ideas, refining them, and seeing how far they can go. Branding, art direction, creative problem-solving,&nbsp;and music-led storytelling are where I thrive. I bring intention, adaptability, and attention to detail to everything I create, always chasing work that feels human, smart, and visually memorable.