Publix Supermarkets
Role: Art Direction, Graphic Design, Motion Design
As a designer and occasional Art Director on select campaigns, I worked
closely with our internal teams to create campaign creative that pushed
the Publix brand forward across digital, print, sports sponsorships, and
in-store environments.
Feeding Fandom 🏈
The Ask | Build hype around Publix’s
game-day-ready platters and dips.
Insight | Fans want to show up for their
team without spending all day prepping food.
The Answer | Feed your fandom with effortless, crowd-pleasing platters and dips that keep the focus on the game, not the kitchen.
Orlando Pride x
Publix Jersey ⚽️
The Ask | Design a VIP jersey that elevates the Publix x Orlando Pride partnership by moving beyond overt branding, letting the team’s identity lead and creating a piece fans are proud to wear.
Insight | Modern sports fans value authenticity and connection, and are more likely to engage with brands that feel embedded in
their team’s identity.
The Answer | A vibrant, custom jersey and visual system that celebrates team pride while integrating Publix, creating an experience fans can wear,
share, and connect with.
Images of fans made with AI
Summer Salads🍉
The Ask | Drive awareness to our new
ready-to-eat, prepared watermelon salads.
Insight | Watermelon already owns summer.
These salads are the elevated upgrade.
The Answer | Sun-kissed visuals that make
watermelon salads feel like a beach-day essential.
Panthers Activation🏒
The Ask | Position Publix’s Tailgate Party as the ultimate game-day destination for Panthers fans.
Insight | Panthers fans bring nonstop
energy and passion on game day and they need fuel that keeps up.
The Answer | Bold, high-energy visuals
that amplify fandom, drive excitement,
and bring fans together to tailgate with
Club Publix.
A shipping containor converted into
a stadium-side photo-op designed
to unite Panthers fandom and Publix’s game-day essentials.
a stadium-side photo-op designed
to unite Panthers fandom and Publix’s game-day essentials.
