Aromatherapy & Essential Oils | bemoxe.com
Role | Branding, Art Direction, Graphic Design, Photography, Motion Design
Role | Branding, Art Direction, Graphic Design, Photography, Motion Design
As Brand Manager, Art Director, and Photographer for this aromatherapy
startup I led a full brand refresh across packaging, website design, photography, and overall visual identity.
The work doubled sales, increased social engagement, and steadily grew
email subscribers and campaign click-through rates. The brand later launched
on Urban Outfitters’ online platform and scaled nationally.
startup I led a full brand refresh across packaging, website design, photography, and overall visual identity.
The work doubled sales, increased social engagement, and steadily grew
email subscribers and campaign click-through rates. The brand later launched
on Urban Outfitters’ online platform and scaled nationally.
The Ask | Build a distinct, modern wellness brand in a crowded essential
oils space.
oils space.
Insight | Consumers want wellness brands that feel elevated, trustworthy, and design-forward.
The Answer | A cohesive visual system
spanning packaging, digital, and social that positioned MOXĒ as
a premium, recognizable brand.
Brand Voice Video
This video marked MOXĒ’s first expression of
its brand voice. I led creative and art direction
from concept through production, defining the tone, pacing, and visual language that would inform future content.
Packaging Refresh
To extend the brand’s voice into product,
the packaging system was strategically refined,
simplifying hierarchy, modernizing color, and
improving clarity across digital storefronts.
Before
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After
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Top Pics 📷
and shot the imagery to ensure consistency across product, lifestyle, and social content.
Product Photography
Social
Influencer box
Stickers
