Back in Time |
Song Release
Role | Art/Creative Direction, Graphic Design, Singer/Songwriter/Producer
Photographer: Camila Mojica
Stylist: Lauren Afanasiev + Paula Brignoni
Art/Creative Direction: Lauren Afanasiev + Paula Brignoni
Role | Art/Creative Direction, Graphic Design, Singer/Songwriter/Producer
Photographer: Camila Mojica
Stylist: Lauren Afanasiev + Paula Brignoni
Art/Creative Direction: Lauren Afanasiev + Paula Brignoni
For my single Back in Time, I art directed and designed a full visual identity
rooted in Y2K pop nostalgia and the fantasy of early 2000s pop stardom,
From CD packaging to poster art, and my very own Times square
billboard (a girl can dream), the system was built to scale across
music, merch, social, and out-of-home.
rooted in Y2K pop nostalgia and the fantasy of early 2000s pop stardom,
From CD packaging to poster art, and my very own Times square
billboard (a girl can dream), the system was built to scale across
music, merch, social, and out-of-home.
Cover Art
Concept Development
Let’s go back to early 2000s pop star obession.That era of decorating notebooks with gel pens, collecting CD’s, posters, and imagining what it’d be like to meet our idols in real life. Only this time, that pop star is me.
Digital Tracing
Using my iPad, I hand-traced one of the photos from our Back in Time shoot to create a simplified, sketch-like outline of myself.
Compositing in Photoshop
Then brought the digital sketch into Photoshop and overlaid it onto a studio image of a blank sheet of paper, making it look like an actual coloring book page coming to life.
Visual Direction/Brand Guide
With the brand of the artist - LAFANA at the core, Back in Time is an extension of that brand and this is how it comes to life.
A girl can dream...
Nothing says “major release” like a Spotify billboard in Times Square.
So I imagined one for Back in Time.
Poppi x LAFANA
I explored a hypothetical Poppi partnership
as a way to translate Back in Time into a
physical, collectible moment.
AI-assisted mockup
